Advantages:

• Ensures compliance with medical standards, advertising guidelines, and legal regulations.
• Defines scope, content guidelines, and performance metrics, preventing misunderstandings.
• Protects against legal issues with FTC disclosure and HIPAA compliance.
• Engages influencers to share accurate, vetted information, enhancing credibility and public trust.
• Provides a structured framework for campaigns, including compensation and content approvals.
• Secures intellectual property rights, ensuring control over promotional materials.

Disadvantages:

• Risk of non-compliance with advertising standards, leading to legal issues.
• Lack of clear guidelines can result in inconsistent messaging and ineffective promotion.
• Increased risk of violating FTC and HIPAA regulations, exposing legal liabilities.
• Poorly managed campaigns may lead to disorganized efforts and unmet marketing goals.
• Absence of formal agreements can reduce the effectiveness of tailored marketing strategies.
• Challenges in tracking performance and holding influencers accountable can hinder success assessment.